Brand Strategy + Identity Design
Labyrinth IP
Labyrinth IP specializes in human capital consulting and outsourcing services.
Labyrinth IP aimed for a simple logo to guide the way forward in HR management. I designed a brand mark to illustrate this complex field.
The main challenge was designing a visually appealing shape while still resembling a real maze. I added a solid outer line to give it a strong outline and enhance its effectiveness as a logo.
Note: The mock-ups below explore the brand's presentation across various media. While these concepts were not used by the client, they demonstrate potential for marketing efforts.
