Brand Strategy + Identity Design
Knoxville Rainwater Management
Knoxville Rainwater Management offers outdoor drainage and landscaping services in Knoxville, Tennessee.
This brand revolves around the Sunsphere, an iconic part of downtown Knoxville from the 1982 World’s Fair. I blended this local symbol with the vibrant orange from the Knoxville-based University of Tennessee, adding a touch of blue to highlight the "rainwater" theme of the business.
Note: The mock-ups below explore the brand's presentation across various media. While these concepts were not used by the client (the exception being the vehicle wrap, produced by a separate design group), they demonstrate potential for marketing efforts.
