Finish First was conceived as a personal training service to maximize athletic capability in cycling, running, and overall fitness.

Projects Include:

• Brand Strategy
• Identity Design

I enjoy using shapes to express meaningful ideas, and the brand name 'Finish First' called for visuals that embodied the spirit of victory.

Choosing red was easy: it's bold, stands out, and keeps things simple with a single-color scheme for more complex designs.

Note: The mock-ups below explore the brand's presentation across various media. While these concepts were not used by the client, they demonstrate potential for marketing efforts.