Brand Strategy + Identity Design
Excela Protect
Excela Protect is an automotive warranty program that combines advanced technology with tailored service.
This identity mixes abstract and futuristic elements, subtly hinting at the automotive industry with a design that resembles a "wheel" of curved shapes and lines.
Note: The mock-ups below explore the brand's presentation across various media. While these concepts were not used by the client, they demonstrate potential for marketing efforts.

 
            
              
            
            
          
               
               
               
               
          
        
               
          
        
              